BETHANY LAWLER Communications Coordinator

  • Beth provides client service, website management and social media expertise.  She is knowledgeable in content writing and editing along with implementing search engine optimization best practices. As the Communications Coordinator at The Merchant Strategy, Inc. (TMS), she plans and executes public relations campaigns that include producing press releases and media coverage, newsletters and e-blasts, social media content, special events coordination, and managing sponsorship relations.

    An avid lifelong equestrian, Beth graduated Centenary University with a Bachelor’s of Science in Equine Business Management and a minor in Business Marketing. While at Centenary University, she received multiple merit awards and the Honorary Garden State Horse Show Patrick Delvin Scholarship for promising professionals in the equine industry. Beth was captain of the nationally acclaimed Intercollegiate Dressage Team and represented the school as the Equine Department Admissions Ambassador. Upon early graduation, she flocked south from her home state of Rhode Island to West Palm Beach, Florida to pursue her passion training horses.

    Prior to The Merchant Strategy, Beth was an Account Manager at an equestrian public relations firm, as well as Assistant to the President of a full-service marketing and advertising agency. Beth volunteers at events for the Peggy Adams Animal Rescue League and the National Multiple Sclerosis Society. In her free time, she enjoys biking, beach days, and cheering on the Boston Bruins.