What's happening

  • 2nd Annual Bridgestone Tires All About You Conference For Women Entertains And Engages
    February 25,2016

    West Palm Beach….The 2nd annual All About You conference for women, presented by Bridgestone Tires, The Palm Beach Gardens Medical Center, and The Presser Law Firm, brought together a group of diversified women, fascinating speakers, and indulgent treatments. Generous Palm Beach County business owners again rose to the occasion donating more than seventy-five great gifts for the silent auction benefitting Place of Hope, raising more than $5,000.00 for the family based foster homes. All About You was co-sponsored by Jupiter and The Palm Beacher magazines, 97.9 WRMF, and Back in Motion. The Bridgestone DriveGuard Tire No Pressure Zone provided massages, facials, and hair stylists from Adore’ Cosmetics and the Palm Beach Academy of Beauty.

    The stars for the well-attended conference were definitely the speakers. Melissa Gannon and Sujata Uppal spoke on navigating life’s financial transitions, Lisette Crescimone of the Presser Law Firm provided unique insight to asset protection, Brenda Swanson gave tips and techniques for sculpting your body inside and out as well as reinventing your image, and Dr. Pearson of Back in Motion spoke on new and exciting advances in stem cell therapy and its current applications.

    Lunch was emceed by vivacious on air personality Tracy St George from 97.9 WRMF and Sunny 107.9. She introduced Amyleigh Atwater of Place of Hope, and Darlene Gray, Technical Specialist for Bridgestone Tires. Although tires might not be a subject expected to appeal to women, there were a lot of questions about safety and interesting points learned. Tracy then presented the keynote speaker, Dr. Linda Kiley. Dr. Kiley is a Urogynecologists, Board Certified subspecialist in Female Pelvic Medicine and Reconstructive Surgery, a classically trained musician playing the piano since age five, currently playing in a Led Zeppelin cover band, and a third degree Black Belt in Tae Kwon Do, winning several gold medals.

    The afternoon session was completed by a titillating session with Dr. Maureen Whelihan, MD, FACOG. If you’ve never heard Dr. Whelihan you are in for a treat as her discussion on sexual health issues, and hormonal concerns is more than just enlightening. She manages to keep her audience highly entertained and engaged. To cap the day, The Vine Post provided wine tastings to Tito Cosmos were served.

    The Merchant Strategy (TMS) is a West Palm Beach based company, owned by former State Representative Sharon Merchant. TMS specializes in event production including the West Palm Beach College Game Day, marketing, government relations, and public involvement. For more information about TMS, see WWW.THEMERCHANTSTRATEGY.COM or contact Laura SouthLAURA@THEMERCHANTSTRATEGY.COM

Meet our team

The Merchant Strategy

Partners & Clients