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  • October Newsletter
    October 22,2015


    October 2015


    Meet us on the waterfront of downtown West Palm Beach on Saturday, November 28, 2015 for one of a kind event featuring a full day of college football rivalries. Watch games all day on two giant screens in the converted downtown Meyer amphitheater. Admission is FREE.

    The day will be packed with entertainment and activities including high school cheerleaders and marching bands from Palm Beach Central High School and Pahokee High School playing Seminole and Gator fight songs, “stadium” vendors, field goal kicking and passing competitions, entertainment on the chalked off “Meyer Field” and former players signing autographs. Roger Dean Stadium pre-season schedules and information, the South Florida Fair advance tickets, and the new Florida Lottery game cards will all be available on-site. WPEC TV12, WMEN 640 AM Sports, ESPN 106.3 and the Marmot Boca Raton Bowl will also be in attendance.

    MVP tickets are available for "50 yard line" reserved seats, complimentary food and beverages for $50. There are only 70 seats left. Tickets can be purchased online:




    The Merchant Strategy (TMS) announces the return of the 2nd annual All About You for women conference, Friday, January 29th, 2016. In addition TMS is proud to have Bridgestone Americas, the world’s largest tire and rubber company, return as our presenting sponsor of the event and the fabulous DriveGuard No Pressure Zone.

    The 2nd annual event, has even more in store, with new menus, new speakers (some returning favorites), new sponsors, and new vendors. The centrally located Palm Beach Airport Hilton on Australian Avenue will once again host the all-day conference.

    TMS will conduct an online search over the next months for three winners to receive the Marcella Scherer Total Image Make-Over. The winners will be transformed from head to toe, dressed by Saks Fifth Avenue Off 5th, and revealed during the champagne lunch.

    The full day will include breakfast, a champagne lunch, make-overs, wine tasting, four speaker sessions, vendors and the popular No Pressure Zone complete with massages, facials, mini mani-pedis, and more pampering. A silent auction will run all day with all proceeds benefitting Place of Hope. There will be more than 100 high quality items available to purchase and benefit a great organization. The day will end with Tito-tinis, and fine Wines, a perfect ending to a day All About You.

    For more information call 561-371-7818 or see:



    The Florida TaxWatch Center for Competitive Florida (TaxWatch-CCF) met last week to discuss its research and legislative priorities for the upcoming year. The Center is focusing on five main issues: manufacturing, trade and logistics; tourism; economic development programs and incentives; workforce development; and transportation infrastructure funding, while also looking into Florida’s tax competitiveness (particularly on business rent taxes) and embracing technology and knowledge-based life sciences in an effort to be more internationally competitive. Sharon Merchant, President of The Merchant Strategy, a TaxWatch Trustee and member of the TaxWatch-CCF Advisory Board, recommended that the Center also focus on creating job opportunities for those who are not college bound.

    Crystal Sircy, Executive Vice President and COO of Enterprise Florida, reported on the need for economic development incentives to create a more diverse economy and to increase Florida’s global competitiveness. Florida TaxWatch’s Chief Economist, Dr. Steven Petty, compared incentive programs across similar states, measuring the return on investment for these programs.


    Dominic M. Calabro, President and CEO, Florida TaxWatch and Sharon Merchant


    WEST PALM BEACH, Fla. — The South Florida Fair is inviting families and children to attend Spookyville, a safe, fun, Halloween event that will take place October 16-18, October 23-25, October 30 and on Halloween, October 31. The activities will take place in Yesteryear Village at the South Florida Fairgrounds, 9067 Southern Boulevard, West Palm Beach. Hours are Fridays from 5:00 to 8:00 p.m. and Saturdays and Sundays from 11:00 a.m. to 6:00 p.m. The cost is $10 per person and kids 2 and younger are free. Parking is free.

    “Spookyville is designed to be an old-fashioned Halloween event for kids 12 and under with trick or treating each day,” said Lorie Stinson, the fair’s exhibits and special events manager. “It’s lots of fun for the whole family.”

    Spookyville’ s highlights include trick-or-treating, carnival rides, a haunted maze, old-fashioned games, arts and crafts, a spooky house, scavenger hunt, a barrel train, vendors and food and drinks. Those who wear a costume on both Sundays can compete for prizes starting at 1:00 p.m.. A pet costume contest will be held on all three Fridays, October 16th, 23rd and 30th and will begin at 7:00 p.m. Prizes will be awarded. Pets must be on a leash when entering the event.

    Call 561-793-0333 for more information or visit the website, WWW.SOUTHFLORIDAFAIR.COM


    You soon will be able to hop a trolley to get to Northwood Village or the Palm Beach Outlet Mall.

    Beginning in November, a new trolley route will be running through the streets of West Palm Beach. Hop on a trolley downtown and head directly to Northwood Village. Either jump off there, or stay on for the next leg to the Palm Beach Outlet Mall. The trolleys will then turn around and go back to Northwood before heading back downtown.

    If the funding is approved by the Community Redevelopment Agency (CRA) Board, service will begin November 5th. The new route will run Thursdays, Fridays and Saturdays from 11:00 am until 10:00 pm. This will bring you right by The Merchant Strategy offices at 1804 North Dixie Highway.

    The route will run for a six month trial period. The city will then take a look at ridership numbers and decide whether to continue the route.

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