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  • Inaugural Bridgestone Tires “It’s All About You” Conference Succeeds On Many Levels
    January 30,2015


    West Palm Beach….The inaugural It’s All About You women’s conference, presented by Bridgestone Tires, Dr. Asinmaz, DMD, and the Breast Institute of JFK Medical Center, brought together a group of like-minded women, and informative vendors, for a day of inspiration, and education. Generous donors provided great items for the silent auction benefitting The Lord’s Place‘s program for homeless women, Burckle Place. In addition to the nearly $3,000 raised from the auction, Burckle Place received hundreds of items of clothing donated by attendees.

    The event was co-sponsored by HerLife magazine, WRMF and Sunny 107.9, Saks OFF 5TH, Marcella Scherer’s Image Consulting. The Bridgestone Drive Guard Tire No Pressure Zone provided massages, mini mani and pedicures, facials and make overs for attendees.

    The highlight for the well-attended lunch was keynote speaker and Jet Car World Champion Elaine Larsen, who spoke passionately on overcoming adversity as a woman, providing opportunities to other women and focusing on the finish line.

    Speakers Dr. Maureen Whelihan, Dr. Jana Rasmussen, Leslie Artsis Adams, Marcella Scherer, Darlene Gray, Tracy Sherman, and event producer Laura South provided a full day of informative speaker sessions for this unique conference to empower women, personally and professionally. Winners of the Total Make-over Contest, sponsored by Saks OFF 5TH, were revealed, including a current resident of Burckle Place, Susan Cooper. Melissa Moore and Karen Cantor were also contest winners. Each lady exuded a renewed self-confidence as a result of her experience with Image Consultant Marcella Scherer and her team.

    “That was the most glamourous day I have experienced in 25 years! From the bottom of my heart I thank you,” said make-over winner Susan Cooper

    “We were extremely happy with the results of this first time event. Many participants and vendors told us it was so much more than they expected. The uplifting experience of the make-over contest, the quality of the vendors and businesses attending, and the excitement generated by Elaine and the session speakers, has everyone looking forward to 2016,” stated Laura South, Vice President of The Merchant Strategy.

    The Merchant Strategy (TMS) is a West Palm Beach based company, owned by former State Legislator Sharon Merchant. TMS specializes in event production, marketing, government relations, and public involvement. For more information about TMS, seeWWW.THEMERCHANTSTRATEGY.COM.

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