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  • Bridgestone Tires “It’s ALL About YOU” Conference To Inform, Indulge, And Entertain Women Consumers
    January 12,2015

    Bridgestone Tires “It’s ALL About YOU” Conference to Inform, Indulge, and Entertain Women Consumers January 23, 2015

    Women make more than 80% of all consumer purchasing decisions. Over the next decade, women will control two thirds of consumer wealth in the United States. Estimates range from $12 to $40 trillion. Luxury brands want to resonate with The Boomer woman. (Claire Behar, Fleishman-Hilliard New York).

    West Palm Beach, Florida -- The Merchant Strategy, a West Palm Beach-based marketing, event production, government relations and public involvement firm created the all-new event, sponsored by Bridgestone and features a full day of networking for 250 women on Friday, January 23, 2015. Tickets are available for the Bridgestone Tires ”It’s All About YOU” conference being held at the newly renovated Palm Beach Airport Hilton, 150 Australian Avenue, West Palm Beach. Breakfast, lunch, and afternoon refreshments will be provided.

    Presenting sponsor HerLife Magazine will be joined by fellow supporters JFK Medical Center, Sunny 107.9 FM, 97.9 WRMF FM, and Dr. Mihran Asinmaz, DMD.

    Activities include four speaker sessions with diverse topics, the Bridgestone Drive Guard Tires’ “No Pressure Zone”, a silent auction for the Burckle Place transitional home for homeless women and the Transformational Makeover Contest. Amongst the scheduled guest speakers are Dr. Maureen Whelihan, a bioidentical hormone specialist specializing in sexual medicine, who co-authored “Kiss and Tell”; Dr. Jana Rasmussen, a plastic surgeon who will share cutting-edge options in the field; Leslie Artsis Adams, a wealth advisor for Morgan Stanley; Marcella Scherer, an image and beauty consultant; expert jeweler Tracy Sherman; Laura South, a social media expert, Darlene Gray, a former road racer who now serves as Bridgestone’s ultra-high performance specialist, and Elaine Larsen, an IHRA National Champion and professional Jet Dragster driver who is “Focused on the Finish Line”.

    The Bridgestone tires “No Pressure Zone” was inspired by the Drive Guard Tire that enables one to drive safely up to 50 miles on a flat tire. The No Pressure Zone will have massages, mini manicures and pedicures, makeovers, and other indulgences.

    “It’s so important for women to be aware of the effects of tires on their safety and know that they have the security of quality when they’re on the road,” said Gray. “We’re all so busy in life the last thing we need to worry about is our tires or flats.”

    Silent Auction beneficiary Burckle Place is a women’s program of the The Lord’s Place. This non-profit, nongovernment subsidized transitional home, is dedicated to assisting women gain self-awareness, education and the support necessary to achieve independence and self-sufficiency. They also provide job training and employment.

    “We are so honored to have been selected to be the beneficiary of the auction,” said Val Stanley, director of Women’s Service Affordable Housing at The Lord’s Place. “We appreciate being able to get the word out about our homes and welcome any gently used clothing that women would like to bring to the event for the ladies of Burckle Place.”

    Salon services for the Transformational Makeover Contest will be provided by, Marcella Scherer, Vanity Salon, and Tranquil Moments nails; clothing, shoes and accessories are courtesy of Saks OFF 5TH, and photography will be provided by Alexis Lawson.

    Event participants will be able to partake of mini facials, mini manicures, makeovers, chair massages, and beauty tips. Additionally, there will be wine tasting, Tito’tinis and hors d’oeuvres, along with gift bags for all program participants.

    The Merchant Strategy (TMS) is producing the event, utilizing their many years of experience in Event Production, Marketing, and Government Relations and Public Involvement. To learn more about TMS see www.themerchantstrategy.com or register for It’s All About You at http://www.themerchantstrategy.com/all-about-you. Follow TMS on FaceBook at https: -

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