What's happening

  • July Newsletter 2015
    July 28,2015

    Peter Drucker


    JULY 2015


    NOVEMBER 28, 2015 UF v FSU

    College Game Day is an inaugural event for downtown West Palm Beach designed to take advantage of the rivalry and excitement that the University of Florida and Florida State University football generates. College Game Day will bring new business to West Palm Beach though this unique and spectacular experience. Vigorous promotions, branding, and marketing efforts will be utilized throughout the state of Florida.

    This event will be focused at "Meyer Field" with two giant outdoor screens at either end, chalked like a football field, with “stadium” vendors, former players, celebrity speakers, competitions, and entertainment. High school cheerleaders and bands will play Seminole and Gator fight songs.

    Rivalry games will be featured throughout the day on the big screens. Downtown merchants will offer food and drink specials to entice fans to come early and stay late. Pre-event parties and co-promotions will be developed with local small businesses to encourage holiday shopping. Dock space is available for those who wish to arrive by boat. There are hotel package deals for those who want to play hard and stay downtown overnight. If you would like more information about sponsorships, media, and vendor opportunities contact:

    laura@themerchantstrategy.com, 561-371-7818.




    Mary Pinak has more than 29 years of event planning experience in the hospitality industry, and in August will celebrate 24 years with the City of West Palm Beach. To celebrate her tenure Mayor Muoio declared June 11 "Mary Pinak Day" in honor of the community events manager. The City of West Palm Beach produces more than 140 events annually. Pinak initiated popular weekly events including Clematis by Night and the West Palm Beach GreenMarket; monthly events including Sunday on the Waterfront, Ginger's Dance Party, Jazz on the Palm, and annual events including Screen on the Green, Kaleidoscope, a Celebration of Many Cultures, and Wednesday’s 4th on Flagler.

    "I love living in Palm Beach County because: As a second generation West Palm Beach native, Palm Beach County is my heritage. My parents grew up downtown and attended St Ann’s School. I have wonderful old photos of my mom modeling on the “old West Palm Beach” waterfront and I have terrific memories of downtown West Palm Beach myself as a kid, including Saturday morning matinees at the old movie theater on Clematis Street, shopping and lunch at the old Woolworth’s on Clematis, etc. I am proud to play a role in providing events and experiences that make special memories of West Palm Beach for others," said Pinak.

    Pinak lives in Juno Beach with her husband Ron and sons Patrick, 17, who starts as a freshman at the University of Florida in August, and Shane, 15.


    Two thirds of small business owners spend 1-5 hours a week managing their business' finances, and a quarter of small business owners report managing the finances of their business as a weakness. Spending time on standard bookkeeping activities does not produce revenue. It makes good business sense to outsource the activities that don't produce revenue and concentrate on the activities that do.

    Larger companies are able to easily hire accounting staff or outsource accounting needs, while individuals and small business owners often feel that they don't have as many options. Handling these needs themselves results in errors and lost time.

    Coastal Bookkeeping & Accounting Services, LLC is here to help individuals and small business owners spend their time more wisely. Merchant Strategy is pleased to have Lindsay as part of our team.

    Contact Lindsay Murphy @ 772-214-1928,




    The 17 day South Florida Fair is Palm Beach County's must see event! With 4 stages of music and entertainment, world class ice skating performances daily, an award winning agriculture and livestock program that features more than 1000 exhibitors from more than 30 Florida Counties, a historic Yesteryear Village, and over 200 rides, games, and attractions, the South Florida Fair is truly a place where families make memories and traditions begin.

    This January, Fair visitor's will have the opportunity to "Discover the Palm Beaches" as part of the Fair experience. As they stroll through the Fair's main exhibition center, visitors will be greeted by representatives from the county's top attractions and will learn all about the great places to play, stay, shop, and dine in the Palm Beaches. A visit to the "Palm Beaches" theater will give the visitor a chance to preview the breathtaking beauty that exists in our own backyard.

    One lucky Fair guest will actually win a grand prize package that will include 365 (+1 for leap year) things to do in the Palm Beaches! That is a prize a day for an entire year!

    Entertainment on the community stage and the Expo Theater stage will be representative of the talented artists and performers who call the Palm Beaches home.

    An amazing experience awaits you and your family at the South Florida Fair - January 15-31. For the latest information be sure to visit...



    For a nominal fee, you can pick up a Skybike and pedal around West Palm Beach to sightsee, shop or just get some exercise. Skybike will have 14 locations available for your convenience to pick-up and drop-off your ride.

    The Downtown Development Authority, SkyBridge Capital, P3 Global Management and the City of West Palm Beach welcome the international bike sharing phenomenon as a way to tour our beautiful waterfront.


    Florida legislators will convene a 12-day special session starting August 10, to comply with a court order to revise the state's congressional districts.

    The music has started in a game of musical chairs in Florida that will have sweeping implications for the state’s political landscape.

    “The dust is still in the process of settling, but this is one of these things where there’s going to be three or four waves of how this impacts the Senate race, how this impacts the congressional level, and then we have a bunch of state senators and state representatives who want to make a run for Congress,” said one Florida Democratic operative. “It’s going to be something like 100 elections that are brand new.”

    When the state Supreme Court nullified the current congressional map, it ordered the redraw of districts 5, 13, 14, 21, 22, 25, 26 and 27. Operatives from both parties expect the 5th and 13th districts to change the most, both of which will have consequences for surrounding districts, which must also be redrawn to create equally populated districts.

    The legislature has a 100-day deadline to draw a new map, which must be signed off on by a court. After it all shakes out, operatives from both parties expect Democrats to net at least one seat from the redistricting shuffle.

    Courtesy ROLL CALL

    CONGRATULATIONS TO THE PORT OF PALM BEACH on their 100 year Centennial Celebration.

    The Port of Palm Beach currently ranks as the fourth busiest container port in the State of Florida and is in the top 20 ports in the USA. They are one of the largest employers in Palm Beach County contributing over $185 million in business revenue to our local economy.

    The Port of Palm Beach is marking its anniversary through a series of events, initiatives and new beginnings, including the debut of our Port of Palm Beach newsroom and e-newsletter.


    The Merchant Strategy, Inc., located at 1804 North Dixie Highway, has loft office space available for lease. Located just south of the charming Northwood Village, north of Palm Beach Lakes and a block from the intracoastal, the offices provide an upbeat atmosphere with unique benefits. Entire loft consisting of 3 offices available at $1,650 per month or rent one or two offices at $600 per month each. Conference room and main level available for social gatherings. Ideal for lawyers, architects, and engineers. Annual lease available. Loft space is shown by appointment only. Please contact Bette Anne at 561-315-9110

    SAVE THE DATE for ALL ABOUT YOU, January 29, 2016


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