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  • Your Online Reputation Needs To Be On Lockdown!
    May 20,2014
    MAY 2014

    The Merchant Strategy moved into our new offices in late April. We love our new location ideally situated at 1804 N. Dixie, between Northwood Village and Downtown West Palm Beach. We’ve already hosted several meetings, and have more social events, and some educational classes scheduled for the summer. We hope you'll stop by and check out our new digs.

    Your Online Reputation Needs to be On Lockdown!

    With cyber crimes hitting an all-time high this year and the fact that many people have their entire life story played out in social media, blogs and other online activities, it’s no wonder that many are going on “lock-down”. This bold move is usually taken when someone “cyber jacks” your financial information. But what about your online reputation? Can someone literally high-jack your persona and devastate your reputation? The answer is Absolutely! And it’s becoming the single most effective way for cyber thieves, competitors, political opponents and your next door neighbor to take over your identity.

    The question is how would you know if a campaign of cyber hell is raining down on your reputation? The answer is, search for your name in Google, Facebook, Twitter and any other social media sites you have setup. One easier way to do this is setup a Google Alert campaign to have Google alert you by email if any keywords you have setup have been indexed by Google. If something looks suspect, it probably is. Each social media account has their own way of dealing with persona impostors and you better get ready for a fight to get it removed.

    For further information on reputation and search consulting feel free to contact Gary Truitt, chief strategist with Fat Brain Interactive. With 14 years experience working with high-profile Individuals, campaniles and brands, Gary is one of the leading authorities and speakers on computer crimes relating to online reputation.

    Gary can be reached at (561) 301-2424 or gary@fatbraininteractive.com.

    Merchant Strategy recently utilized Fat Brain Interactive for PR services. Working together we got immediate tangible results. We can help you with your Image, Identity, and Reputation through heavy publicity and media campaigns. Give us a call for more information: 561-315-9110.

    Pay It Forward- There is a Laundromat and Dry Cleaners located in Northwood @1604 Broadway just north of 25th. They have this sign on their door. It says, "If you are unemployed and need an outfit for an interview, we will clean it for Free." We wanted to post it as it seems to be a very generous offer that should be applauded. Hopefully their kindness will be paid forward.

    A recent issue of TREND magazine featured an article about, "Palm Beach County The Perfect Business Climate". Here is a link to it. HTTP://WWW.PAGETURNPRO.COM/FLORIDA-TREND/57703-FL-TREND-PALM-BEACH-COUNTY-PORTRAIT-MAY-14/INDEX.HTML#4

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